USING LIGHT AS A GATEWAY TO TELL STORIES OF SCIENCE AND CULTURE

70 artists and scientists from 14 countries came together for The Story of Light Festival. Interactive installations, workshops and performances dotted the heart of Panjim, the capital city of Goa, India. This 5 day festival was the first science-meets-art festival to be conceived of and hosted in India, and was completely free to attend. 

Jaya Ramchandani and myself conceptualized, created, and built the festival from the ground up. From government permissions to fundraising, curation, publicity and production support, this was a year of immense learning by doing.

Through the lifecycle of this project, there was a constantly changing design requirement. I designed the festival branding and elements, website, posters calling for proposals, presentations, and brochures for sponsors. 

Closer to the festival, I led a team of talented designers to create outdoor signage, promotional materials, maps, information material and festival decor.

We witnessed a footfall of close to 15,000 students, tourists and local residents. There were school trips and family outings, quiet viewers and engaged conversationalists. The festival had something for everyone and brought interactive science education to the Indian public. 

See what happened at thestoryoflight.org.

USING LIGHT AS A GATEWAY TO TELL STORIES OF SCIENCE AND CULTURE

70 artists and scientists from 14 countries came together for The Story of Light Festival. Interactive installations, workshops and performances dotted the heart of Panjim, the capital city of Goa, India. This 5 day festival was the first science-meets-art festival to be conceived of and hosted in India, and was completely free to attend. 

Jaya Ramchandani and myself conceptualized, created, and built the festival from the ground up. From government permissions to fundraising, curation, publicity and production support, this was a year of immense learning by doing.

Through the lifecycle of this project, there was a constantly changing design requirement. I designed the festival branding and elements, website, posters calling for proposals, presentations, and brochures for sponsors. 

Closer to the festival, I led a team of talented designers to create outdoor signage, promotional materials, maps, information material and festival decor.

We witnessed a footfall of close to 15,000 students, tourists and local residents. There were school trips and family outings, quiet viewers and engaged conversationalists. The festival had something for everyone and brought interactive science education to the Indian public. 

See what happened at thestoryoflight.org.